Agentic decision intelligence for consumer goods
Launch products faster—without increasing risk.
Identify blockers earlier
Reduce decision delays
Keep every conclusion evidence-linked
02 / live assessment
Why launches slow down
Product launches rarely stall because of one major problem.
Product launches slow down when evidence is fragmented, risks surface too late and decisions wait for sequential handovers between functions.
Regulatory issues found after formulation is finalised
Missing technical evidence
Ingredient and supplier constraints discovered too late
Manufacturing limitations identified during scale-up
Cost assumptions changing after commercial approval
Decisions waiting for cross-functional alignment
Sequential today
Regulatory
R&D
Manufacturing
Supply
Commercial
One coordinated decision flow
All five functions investigated in parallel, reconciled against one shared evidence base.
Replace sequential handovers with coordinated AI agents.
Keel orchestrates specialised agents to investigate the launch simultaneously, while your teams retain control of final decisions.
Decision Orchestrator
Regulatory
Technical
Manufacturing
Commercial
Decision Orchestrator
Builds the investigation plan, assigns work to specialist agents, reconciles their findings and prioritises the blockers that threaten the launch date.
Investigation plan
Conflict reconciliation
Blocker prioritisation
Work that previously moved between functions sequentially can now be investigated in parallel.
Launch readiness
Four dimensions of launch readiness, assessed continuously.
Regulatory
Technical
Manufacturing
Commercial
Regulatory compliance, ingredients, claims and labelling
Keel checks every ingredient permission, claim and label requirement against the target market before formulation is locked.
Dimension readiness — 74%
Sample output — Mango Active Hydration
Ingredient permissions — AU
Cleared · 38 sources
“Rapid hydration” claim
Substantiation required
Nutrition panel & allergens
Compliant
How Keel works
Find the blockers. Resolve them. Keep the launch moving.
01
Define the launch objective
Enter the product, market, channel, target margin and intended launch date.
02
Keel builds an investigation plan
The Decision Orchestrator determines the questions, evidence and specialist agents required.
03
Agents investigate in parallel
Regulatory, technical, manufacturing and commercial assessments run simultaneously.
04
Keel identifies timeline risks
Missing evidence, conflicting assumptions, dependencies and potential blockers surface early.
05
Teams receive prioritised actions
Each issue receives a recommended action, owner, dependency and urgency.
06
Keel continuously reassesses readiness
Agents update the assessment as evidence and assumptions change.
Beyond new product launches
Accelerate every high-stakes decision across the product lifecycle.
Launch readiness is Keel’s first workflow. The same specialised agents assess the regulatory, technical, manufacturing, supply and commercial implications of decisions throughout the product lifecycle.
New Product Launch
Market Expansion
Reformulation
Claims & Packaging
Supplier Substitution
Cost Optimisation
Mango Active Hydration Drink · AU retail
Are we ready to progress to commercialisation?
Identify unresolved risks, evidence gaps and required actions before committing to scale-up or launch.
Regulatory
Technical
Manufacturing
Commercial
Decision output
Proceed with conditions
Three launch blockers identified before scale-up, each with an owner, dependency and cited evidence.
247 cited evidence points
Keel’s agents re-assess every proposed change across connected functions—showing not only whether it can be done, but what else it affects.
The potential of AI-enabled NPD
Faster decisions can materially improve NPD performance.
20–80%
acceleration in cycle times
External industry benchmark
Up to 50%
reduction in time to market
External industry benchmark
30–50%
improvement in productivity
External industry benchmark
Industry benchmark ranges. Actual outcomes vary by organisation, workflow maturity, data availability and implementation scope.
Measured impact
Measure where every launch saves time.
Time from concept approval to commercialisation
Time from a question being raised to an approved decision
Rework avoided by identifying issues before formulation lock or scale-up
Assessments completed per R&D team
Projects passing gates without repeat work
Commercial value protected by avoiding launch delays
Industry benchmarks show the potential. Keel measures the actual impact on your launches.
From assessment to action
Know exactly what is holding back the launch.
01
Target launch date and current readiness
02
Critical launch blockers
03
Risks likely to create rework or delay
04
Prioritised actions and recommended owners
05
Cross-functional dependencies
06
Proceed, hold or stop recommendation
07
Supporting evidence and source citations
08
A traceable record of every decision
The output is not only a readiness report. It is a coordinated action plan for moving the product toward commercialisation.
Security and governance
Your intelligence. Inside your environment.
Agents access only authorised sources, cite their evidence and maintain a traceable record of the assumptions, findings and recommendations behind every conclusion.
Zero Data Leakage
Models and agents operate within your own VPC or enterprise environment.
Model Agnostic
Use the best foundation model for every use case, with full governance control.
Total Ownership
Customer data and intelligence are not used to train shared, multi-tenant models.
Customer data sources
ERP · PLM · PIM · CRM · regulatory · documents
Keel intelligence layer
Orchestration · specialist agents · evidence graph
Decision workflows
Readiness · actions · owners · approvals
Agentic in execution. Human-accountable in decision-making.
About Keel
Better launch decisions shouldn’t depend on who happens to be in the room.
Critical Consumer Goods decisions are often spread across functions, systems and documents—making it difficult for teams to see the complete picture at the right time.
Keel creates a shared, evidence-backed decision layer that connects regulatory, technical, manufacturing and commercial intelligence, helping teams identify risks earlier and move forward with confidence.
Mission
Help Consumer Goods teams make faster, better-connected product decisions.
Vision
Every high-stakes product decision should be informed by complete evidence—not fragmented information or the loudest voice in the room.
Why Keel
AI is increasingly accessible. Trusted decision intelligence is harder to build.
Internal Workflows
Teams understand the business deeply, but decision evidence is often fragmented across functions, systems, documents and meetings.
Consultancies
Consultants can structure complex assessments, but each engagement requires time to understand the organisation’s products, processes, markets and manufacturing constraints.
General-Purpose AI
Foundation models can generate answers, but they do not inherently understand company-specific product specifications, regulations, operations or decision processes.
Keel
Keel combines organisational knowledge, specialised Consumer Goods agents and structured decision workflows. It investigates questions across functions, connects dependencies and produces recommendations supported by traceable evidence.
Purpose-built for decisions that cross functional boundaries.
Consumer Goods-specific workflows
Regulatory, technical, manufacturing and commercial agents
Parallel investigation across functions
Connected evidence and source citations
Cross-functional dependencies surfaced early
Human accountability for every final decision
Working session
Bring us one live launch. See what is slowing it down.
Tell us what you’re working on. We’ll arrange a focused conversation to explore where Keel could help your team identify blockers and make faster decisions.